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Discover Midtown Ala Moana

An unspoken hotspot for Honolulu residents now has a name. Midtown Ala Moana has long been considered a haven for foodies looking for the freshest, hard-to-find sushi or a welcoming brunch spot. Fashionistas descend to the neighborhood in droves, exploring the island’s newest boutiques and first-to-the-islands brands. Here you can start the day lying on sandy shores at Ala Moana Beach Park and end it with a night on the town singing karaoke or swaying to the sound of visiting bands.

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Midtown Ala Moana

Neighborhood Favorites

Aloha Confectionery

Say “aloha” to Midtown Ala Moana’s newest dessert spot: Aloha Confectionery! Treat yourself to one of their many decadent baked or frozen treats. Our favorite is the milk tea soft serve, which pairs perfectly with sweet Hawaiian honey and crunchy housemade rice oats.  Each confection is incredibly Instagrammable, so make sure to snap a pic before savoring every last bite!

Photo Credit: Aloha Confectionery

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Steepologie Teas

Steep into Hawaii’s favorite tea shop at Steepologie Teas located at Ala Moana Center. Living up to their name, Steepologie Teas offers over 300 flavors of tea so whether you’re in need of a quick midday burst of energy or deciding what gift to get for a loved one, you’re sure to find everyone’s perfect cup of tea here! And if you’ve ever wondered what Hawaii would taste like in a drink, sample their Hawaiian Lei Tea, an herbal blend that fuses the tropical flavors of the islands into a drink that absolutely de-lei-cious!

Photo Credit: Yelp Hawaii

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Gimme Chills

With Gimme Chills now open, you no longer have to cross the ocean to get your fix of Korean desserts. This local shop reels in crowds hooked on their fresh taiyakis – perfect for cooling off on a warm day. And can you blame them? You can smell the warm, waffle batter cooking from outside. Gimme Chills’ fish-shaped confections comes in many different flavors such as Nutella and custard, but their best seller is the azuki, red bean filling, a perfect balance of savory and sweet.

Photo Credit: Frolic Hawaii

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Sweet Creams

I scream, you scream, we all scream for Sweet Creams! Satisfy your sweet tooth with some rolled ice cream and unique toppings. Tucked away behind Ala Moana Center on Kona Street, Sweet Creams is rollin up fresh desserts right before your eyes. Choose from flavors like the traditional Cookies ‘n Cream or the crowd pleasing Strawberry Shortcake. Open late, you can cool off with Sweet Creams Sunday through Thursday from 12 p.m. to 9 p.m. and Friday and Saturday from 12 p.m. to 10 p.m.

Photo credit: Honolulu Magazine

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Friend Cafe

Pick up your BFF and pop into Friend Cafe, a little-known boba shop tucked along Kapiolani Boulevard. Friend Cafe is bubbling over a variety of boba concoctions that even tea-holics can’t get enough of. Take advantage of some free wifi while you sip on unique drinks like the messy ube milk tea or oreo crunch cheese foam. The perfect place for a sweet get together, Friend Cafe is open daily from 11 a.m. to 11 p.m. and on Friday and Saturday from 11 a.m. to midnight.

Photo credit: Friend Cafe

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Hawaiian Brian’s Social Club

Hawaiian Brian’s Social Club invites you to join the crowd for a happening night out in Midtown Ala Moana. Whether you’re a reggae fan or prefer hip hop, the stage is set for an intimate concert experience with whatever hot artist is in town. And if beats aren’t your thing, roll out your billiard skills or try your hand at a game of pool. Visit their website for a full list of upcoming concerts and events.

Photo credit: Hawaiian Brian’s Social Club

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Midtown Ala Moana

Midtown Events

73rd Annual Aloha Festivals Floral Parade

September 28 2019

Experience Hawaii’s colorful culture at the 73rd Annual Floral Parade on September 28, 2019. The event blossoms as floats covered in fresh flowers unfurl through the streets starting at Ala Moana Beach Park. Bring the keiki and watch riders on horseback as they demonstrate the traditional Hawaiian art of pāʻū riding. Or soak in the sights and sounds from local marching bands to hula halau as the community comes together to showcase the islands’ unique aloha spirit.

Photo Credit: Hawaii.com

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Honolulu Intertribal Powwow

October 5-6 2019

Immerse yourself in Native American culture at the 45th Annual Honolulu Intertribal Powwow October 5 – 6, 2019, at Magic Island. Participate in traditional Native American dances such as the Intertribal, Hoop, and Round dances or get hands on with cultural activities such as keiki craft booths, full-size teepee displays and traditional foods for sale. Don’t forget to bring cash to take advantage of vendors offering authentic handmade jewelry, arts and crafts and more.

Photo Credit: Honolulu Intertribal Powwow

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Hawaii Food and Wine Festival: Hawaiian Airlines Presents Swirl

October 25 2019

Wine and dine with expert sommeliers and distinguished chefs on October 25, 2019 at Hawaiian Airlines Presents Swirl. Part of the annual Hawaii Food and Wine Festival, this year’s event is hosted at the Hawaii Convention Center and allows guests to indulge their taste buds with pairings of the most exquisite wines with delicious bites concocted by celebrated chefs.

Photo Credit: Hawaiian Airlines

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Midtown Ala Moana

The Latest Hapenings

The Scoop on National Ice Cream Cone Day in Midtown Ala Moana

I scream, you scream, we all scream for National Ice Cream Cone Day! There’s no waffling about it, on September 22 you’ll find us at any one (or all!) of our favorite Midtown Ala Moana spots, cooling off with an ice-cold treat.

If you need an excuse to chill out, check out some of our favorite ice cream shops in the Midtown neighborhood.


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Our Favorite Places to Pau Hana in Midtown Ala Moana

Let’s face it—all work and no play isn’t the ideal way to survive your 9-to-5. Here are a few of our favorite spots in Midtown Ala Moana to help you celebrate the end of the work day, the right way.


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News Worth Toasting

Forgetting your favorite wine or beer during your weekly grocery run is no longer a problem! Midtown Ala Moana residents now have convenient access to Sam’s Club same-day alcohol delivery. Hawaii is one of just 11 states Sam’s Club offers this new service, sending your favorite drink straight to your doorstep. Read the full announcement in Pacific Business News here.

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Celebrating Obon in Midtown Ala Moana

The change in seasons may not be obvious in Hawaii but when the smell of fried andagi and the sound of taiko drums fill the Midtown Ala Moana air, we know its obon season. 


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Ala Moana Center Gets New Tenants

Whether you’re a foodie or a shopper, some new shops are coming to Ala Moana Center this summer. Opening in the Makai Market food court is Ramen BARIO and Steak Teppei. While Chubbies, a clothing store, will open in the Mauka Wing along with Buffalo Wild Wings–which will open just in time for football season. Score! 


Read more in this Hawaii News Now story here.


Photo credit: Hawaii News Now

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Sparks Fly During 4th of July in Midtown Ala Moana

Midtown Ala Moana will be a bright spot this 4th of July with fireworks and fun for the entire family. Here are some of our favorite 4th of July activities to do in Midtown Ala Moana:


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